The Brief:
Festival: Force Fields EDM Festival
Year: 2025-2026
Role: Graphic Designer, King Apparel
Designed a merchandise collection for Force Fields EDM Festival, creating branded products that extended the festival experience beyond the event itself. The collection balanced brand consistency, audience appeal, and production requirements across apparel and accessories.
Deliverables
Apparel
Accessories
Merchandise graphics
Product mockups
Production-ready artwork
The goal was to create merchandise that reflected the festival's identity while offering products attendees would genuinely want to wear and use after the event.
Designing for a Festival Audience
The goal was to create merchandise that felt authentic to the festival experience while remaining wearable beyond the event weekend. Product selections were guided by attendee preferences, current festival trends, and the established Force Fields brand identity.
The collection included embroidered apparel, specialty headwear, tie-dye garments, and screen-printed merchandise designed specifically for the festival audience.
To create premium merchandise beyond standard screen-printed apparel, I developed a series of embroidered pieces for this collection. I selected a tie-dye cap that matched the festival's brand colors and applied simplified logo marks to the front and back. For the pocket tee, I incorporated the year's alien mascot into the garment itself, designing the embroidery to appear as though it was emerging from the pocket.
These pieces demonstrate my involvement in both product sourcing and merchandise design, from concept through production.
For this crop top, I selected a pastel tie-dye garment that aligned with both the festival branding and attendee style. The graphic was designed specifically for the blank, using the existing color variation as part of the overall composition rather than competing with it. This approach helped create a piece that felt authentic to the festival experience while remaining strongly tied to the event brand.
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